Team

Hayley Williams (she/her)

Hayley Williams (she/her)

Hayley Williams is the lead singer of the Grammy Award-winning band Paramore and co-founder of the hair color brand Good Dye Young with her longtime hair stylist and makeup artist, Brian O’Connor.

Since meeting in 2006, Hayley and Brian became best friends and their collaborative partnership has been going strong for over a decade – creating too many iconic looks to count. After years of dreaming and planning, Hayley is stoked to bring a new creative expression to Fruits.

Brian O’Connor (he/him)

Brian O’Connor (he/him)

Co-owner Brian O’Connor is a staple in the styling scene in the South’s entertainment capitol. With 21 years of cosmetology experience, his expertise in color, cutting, and styling is how Fruits came to fruition. While just out of his teens, Brian began creating looks on Paramore’s lead singer, Hayley Williams, and has continued ever since. In a few short years, Brian’s resume would include not only Paramore, but artists like Fall Out Boy, Josh Dunn, Sheryl Crow, Jewel, Lady A, and even former vice president Al Gore! His artistry has been recognized by multiple credible publications including Vogue, Cosmopolitan, Allure, Bustle, and Mane Addicts.

In 2016, Brian co-founded Good Dye Young, a vegan & cruelty free vivid hair dye company. With Brian as Chief Innovation Officer, Good Dye Young has grown into an industry leading multi-million dollar company that is breaking the boundaries of what inclusion, community, and vivid hair color means.

Even while running multiple businesses, Brian continues to stay passionate about working behind the chair. Through his versatile experience, he adopted an impressive skill set that incorporates various techniques to craft a style to fit each individual's needs. He is committed to ensuring that every client leaves feeling more confident than when they walked in.

Alexa Brooke (she/her)

Alexa Brooke (she/her)

The electric Alexa Brooke has been blazing the hair industry for nearly 15 years. While her specialty is balayage, blondes, natural reds, and vivid color, Alexa is no stranger to iconic cuts. Her expertise and artist's eye leave each client satisfied with the vision and follow-through.

You can easily win her over with conversation about pets, the latest TV shows, video games, and music from all decades.

Bren (she/her)

Bren (she/her)

Bren realized her passion for this craft from the first moment she used vivid hair dye.  She is now a vivid color specialist who began her cosmetology journey in her hometown of Southern California. During her time there, she began doing hair and makeup on set of music videos, as well as campaigns for vivid hair dye company Good Dye Young, both of which she continues to this day.

Since moving to Nashville in 2021, Bren has garnered a loyal clientele, including music artists like Caroline Kingsbury, Gatlin, and Turnstile.

While vivid color is her specialty, she also has a passion for beautiful lived-in color and cutting. Bren dedicates her skill, time, and creative eye to every client that sits in her chair.

Zac (he/him)

Zac (he/him)

As a seasoned blonding specialist, Zac is happiest when doing the gorgeous, lived-in color he’s known for. Dimensional color and cuts that flatter the bone structure and skin tone are where his skills shine. Zac also finds joy in making his clients feel seen and heard. He grew up in Alabama and moved to Nashville. This Capricorn feels most himself when immersed in the peace of nature.

Icis (she/her)

Icis (she/her)

This Nashville-by-way-of-Memphis hair stylist has over a decade of experience in natural hair, specializing in extensions and silk presses. She earned the name “The Hair Bully” for her ability to transform hair into its healthiest state. Icis fell in love with hair growing up in her mother's salon and was inspired by her mother's legacy. With her, expect personalized service, expert advice on care and products, and a commitment to making your hair dreams a reality.

Brooke (she/her)

Brooke (she/her)

Hair color and extension educator Brooke loves sharing her knowledge with clients and fellow stylists. She grew up in the salon industry watching her grandmother be a stylist and has nearly 15 years of experience behind the chair. Her specialties include extensions, vibrant hair, blondes, and soft dimensional looks.

When she’s not doing hair, you can find her snuggling with her dogs, Kaia and Nyla, going to shows, boxing, or hanging out with her friends.