Team

Hayley Williams (she/her)

Hayley Williams (she/her)

Hayley Williams is the lead singer of the Grammy Award-winning band Paramore and co-founder of the hair color brand Good Dye Young with her longtime hair stylist and makeup artist, Brian O’Connor.

Since meeting in 2006, Hayley and Brian became best friends and their collaborative partnership has been going strong for over a decade – creating too many iconic looks to count. After years of dreaming and planning, Hayley is stoked to bring a new creative expression to Fruits.

Brian O’Connor (he/him)

Brian O’Connor (he/him)

Co-owner Brian O’Connor is a staple in the styling scene in the South’s entertainment capitol. With 21 years of cosmetology experience, his expertise in color, cutting, and styling is how Fruits came to fruition. While just out of his teens, Brian began creating looks on Paramore’s lead singer, Hayley Williams, and has continued ever since. In a few short years, Brian’s resume would include not only Paramore, but artists like Fall Out Boy, Josh Dunn, Sheryl Crow, Jewel, Lady A, and even former vice president Al Gore! His artistry has been recognized by multiple credible publications including Vogue, Cosmopolitan, Allure, Bustle, and Mane Addicts.

In 2016, Brian co-founded Good Dye Young, a vegan & cruelty free vivid hair dye company. With Brian as Chief Innovation Officer, Good Dye Young has grown into an industry leading multi-million dollar company that is breaking the boundaries of what inclusion, community, and vivid hair color means.

Even while running multiple businesses, Brian continues to stay passionate about working behind the chair. Through his versatile experience, he adopted an impressive skill set that incorporates various techniques to craft a style to fit each individual's needs. He is committed to ensuring that every client leaves feeling more confident than when they walked in.

Alexa Brooke (she/her)

Alexa Brooke (she/her)

The electric Alexa Brooke has been blazing the hair industry for thirteen years. While her specialty is balayage, blondes, and vivid color, Alexa is no stranger to iconic cuts. Her expertise and artist eye leaves each client satisfied with the vision and follow through.

You can easily win her over with conversation about pets, the latest tv shows, and music that covers all decades.

Bren (she/her)

Bren (she/her)

The first time Bren used vivid hair dye on herself was when she realized this was her passion. Bren is a vivid hair color specialist who started her cosmetology journey 6 years ago in her hometown of Southern California. During her time there, she began doing hair and makeup on music video sets as well as campaign shoots for vivid hair dye company Good Dye Young, both of which she continues to do today. After moving to Nashville in 2021, Bren has garnered a loyal clientele, including music artists like Caroline Kingsbury, Gatlin, Love You Later, and Turnstile. While she does specialize in vivid hair color, she is also passionate about lived-in color (low-maintenance blonding/balayage) and haircutting. Bren dedicates her skill, time, and precision to every client that sits in her chair.

Bren has limited online booking availability. To book an appointment for transformative color sessions or blonding, request a consultation.

Zac (he/him)

Zac (he/him)

Zac moved to Nashville from Alabama 12 years ago to pursue the craft of hair. While he can do all types, his favorite hair to do is lived-in dimensional hair – cuts and color that flatter bone structure and skin tone. He finds joy in making everyone feel seen and heard. When not in the salon, this Capricorn feels most himself when immersed in the peace of nature.

Icis (she/her)

Icis (she/her)

With over a decade of experience, Icis earned the name “The Hair Bully” in Memphis. This Memphis-turned-Nashville stylist grew up in her mother's salon and was inspired by her mom's legacy. Icis fell in love with hair and is dedicated to not only crafting stunning styles but also nurturing the health and vitality of your hair. With her, expect personalized service, expert advice, and a commitment to making your hair dreams a reality. We couldn’t be more proud to have Icis on the team!

Brooke (she/her)

Brooke (she/her)

Brooke grew up in a salon, and has been behind the chair for 13 years as of 2024. A former hair color/extensions educator, Brooke is a lifetime learner who loves sharing her knowledge with clients and fellow stylists. Her specialties are vibrant hair, blondes, lived-in dimensional looks, and extensions!

At home, two fur babies, Kaia and Nyla, await Brooke's daily return from the salon. If she isn't behind the chair, she’s usually snuggling them, out at a show, taking a boxing class, or hanging with friends.